Jump and Sweat

If you saw John Kerry's speech at the Democratic National Convention, you may very well agree that it was his best speech so far. He deliverered an excited, presidential if you will, address. He was actually sweating a little. Believe it or not, sweat transfers to sincerity on camera. There are many subtleties that affect the perceptions of a candidate. Sweat can transfer to smarmey, as it did for Tricky Dickey back in the 60's. Kerry's sweat worked in his favor, given his usual stiff presentation. Some say "why focus on such a small thing as appearance?" The answer is that the media picks up on these things. At least one pundit mentioned his perspiration.

A reporter from the Boston Globe (he wears a bow tie and it was on Charlie rose) mentioned "jumpers" at one of Edward's appearances during the primaries. Jumping is an element that the press uses to gauge how excited the crowd is during a candidate's speech. The more "jumpers" the better. Clinton had this affect on crowds. So did JFK. By all means, when attending any future Kerry appearances: JUMP your heart out!